It has been trendy for travel companies to create startup accelerators – think Marriott, British Airways-parent IAG and Travelport.
A seemingly less well-trod route is partnering with an external expert although there are companies, including CWT and easyJet, that have gone down this path.
Tnooz hears from Stephan Krings, director of business development, group strategy for TUI.
On the innovation strategy…
Everyone is looking more and more into corporate partnerships because you can’t do everything by yourself any more. Google and Apple (and others) are working together on artificial intelligence which is something that five years back you could not imagine.
There is also the learning side. It’s important to have great innovation ambition in-house but with all
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