Turner prioritises Bleacher Report through creation of ‘chief brand officer’ role #Sales [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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Media conglomerate Turner is to invest in its Bleacher Report website, a brand aimed at milllenial sports fans, by recruiting Ed Romaine to the newly established position of chief brand officer.Dovetailing with the launch of a new live sports streaming service, appropriately named Bleacher...

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Media conglomerate Turner is to invest in its Bleacher Report website, a brand aimed at milllenial sports fans, by recruiting Ed Romaine to the newly established position of chief brand officer.

Dovetailing with the launch of a new live sports streaming service, appropriately named Bleacher Report Live, the move will see Romaine head up all marketing activities while overseeing its …

Chief executive and co-founder Dave Finocchio said: “The B/R brand means something – with a focus on engagement, content experiences that matter, and fan passion for sports and culture. Having Ed on board means we’ll have an experienced leader in place to further articulate and spread the incredible power of B/R’s platforms for our advertising and brand partners.”

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