TV Ad Spend Weekly: Apple, retailers find a 'Voice' once March Madness ends #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.For...

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Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.

For the third week in a row, March Madness …

Apple, off the heels of spending nearly $20m for its lively iPhone X campaigns, showed off its latest, education-focused ads. We’re starting to see a shift in dollars shifting from March Madness to April’s shower of singing competitions — look for both The Voice and American Idol to pull as many dollars as eyeballs in the coming weeks.

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