TV Ad Spend Weekly: Wendy's plays ball buster as NCAA tourney brackets get turned upside down. #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable...

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Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.

March Madness games are continuing to light up the … NCAA games accounting for 31% of expenditures. Overall, advertisers spent $136m on new national TV ads during the week, down almost 50% compared to the week prior when there were double the number of March Madness games for advertisers to bet on and spend figures were higher than what we see on an average week.

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