4th July, 2017
When it comes to creating an integrated and effective digital marketing campaign, the various cogs in the machine have to work together. This synergy is integral to the success of a campaign. That’s why, from day-to-day trend research to full-scale campaign execution, we work closely with every essential element of the process. And nowhere is that more intertwined than with social and digital PR.
Whether PR are searching for trends or gaining extra momentum for a piece of press coverage, they will turn to the various social platforms to gain their insights and reach specific audiences. If the social team have a great idea for a campaign but need to connect with an influencer to boost its reach, they will go to PR who will locate key players in that area. The two teams are inextricably linked, and no more so than on one platform in particular:
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