UCLan launches ‘Together’ recruitment campaign via Access – Marketing Communication News #SocialMedia @MondoPlayer [Video]

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The University of Central Lancashire (UCLan) has unveiled an uplifting and inclusive advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience. The ‘Together’ campaign, which launched today, will run across cinema, outdoor,...

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The University of Central Lancashire (UCLan) has unveiled an uplifting and inclusive advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience.

The ‘Together’ campaign, which launched today, will run across cinema, outdoor, print, radio and digital formats. The 60 second cinema ad features Ella Eyre’s hit song Together, chosen to capture the energy, dynamism and essence …