Music star Jessie J last week launched her campaign with Make Up For Ever in Japan, the latest part in a long-term, unique influencer partnership.
Universal Music Group launched a campaign in late 2016 with French cosmetics brand Make Up For Ever under the #IAMANARTIST banner that combines elements such as music, brand and influencer marketing.
The campaign saw Grammy-nominated British singer Jessie J collaborating with fashion photographer Rankin and acclaimed international makeup artist Sammy Mourabit to release a single called ‘Can’t Take My Eyes Off You’.
The music video garnered more than two million views on YouTube and streams on Spotify, as well as more than 38,000 posts with the #IAMANARTIST hashtag on Instagram.
The cosmetics brand then launched a lipstick product called ‘Artist Acrylip’ with Jessie J in January this year, before it sponsored the 2017 Grammy Awards after-parties the month after, where it invited 10
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