Under the Skyn: the condom brand spurning TV ad restrictions for voice tech, VR and print #Marketing [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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Skyn’s futuristic campaign mapping the demise of sexual intimacy (cause of death: technology) epitomises the condom brand’s approach to marketing – one that falls outside of conservative titillation to explore the real, and the next.

Jeyan Heper, the chief executive of Skyn’s parent brand, LifeStyles, is frustrated. His job is to drive the sale of “protective solutions” (namely condoms …