31st July, 2017
Google now sees us living in a ‘micro-moment world’. But what do they actually mean by that? In a world where most of us have smartphones in our pockets, plus a whole other host of devices to fulfil our needs, we can take action on them immediately. Micro-moments are these very actions: when we want to know something, go somewhere, buy something, or do something. We’re an impulsive bunch, which makes it even harder for brands to influence our decisions when we’re making them so quickly.
In this video (and below) we break down the four key micro-moments to discover how you can best influence your audience’s behaviour at these points in their mobile consumer journey.
I want to know
Search query: what is, what are, what’s happening?
66% people use their phone in their I-want-to-know moments.
The key to grabbing the attention of these users
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit