United Airlines connects the world with music in ambitious new spot – Marketing Communication News #Marketing @MondoPlayer [Video]

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United Airlines release a new ad ‘World Orchestra’ which demonstrates their global reach with an ambitious application of music from cultures around the world. Finger Music NY were brought on board to coordinate the impressive orchestral feat. From Houston to Mumbai, Chicago...

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United Airlines release a new ad ‘World Orchestra’ which demonstrates their global reach with an ambitious application of music from cultures around the world. Finger Music NY were brought on board to coordinate the impressive orchestral feat.

From Houston to Mumbai, Chicago to Honolulu, Lisbon to Tokyo, Munich to San Francisco, the 30-second spot draws on local musical influences, in each …