Marketing is about making connections. It’s about starting a conversion, listening to your audience and creating messaging that resonates with them and helps them find the best solution. Empathy mapping is a powerful exercise to help you and your team better understand the people you are doing and want to do business with. While demographics are important, empathy mapping can help uncover psychographics which is essential to creating a more personalized experience.
While many in the marketing field today like to talk about the power of personalization, very few put it into practice. This is because we are so obsessed with results right now. Empathy mapping takes times and can feel like pointless work. But, when you invest in slowing down and making sure you do it right, you actually set yourself up for long-term sustainable growth. In this episode of Hack My Growth, I share about the power
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