Vanarama’s ‘don’t buy used, lease brand new’ campaign reaches controversial climax – Marketing Communication News #Marketing #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Vanarama’s controversial video campaign, seen by millions, reached its climax as it released the final instalment of its ‘don’t buy used, lease brand new’ trilogy: Dirty Don. One of the UK’s leading vehicle leasing company believes no one should buy used, when they...

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Vanarama’s controversial video campaign, seen by millions, reached its climax as it released the final instalment of its ‘don’t buy used, lease brand new’ trilogy: Dirty Don.

One of the UK’s leading vehicle leasing company believes no one should buy used, when they can lease brand new, and together with Big Al’s Creative and Little Britain Director, Matt Lipsey, …