Vancity Grocer Uses Embarrassment, Humour, & Purpose Marketing to Battle Climate Change #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

The ‘offensive’ plastic bags, whether Kwen intended this or not, also fulfil a marketing agenda that resonates with millennials and Gen Z. East West Market takes a clear stance on climate change and sustainability; the plastic bags are essentially a tactic to further that agenda and (intended or not) as a result, gain positive attention for …