VCCP Unveils First Campaign for Britvic-Owned Purdey’s – Marketing Communication News #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature.

This will be the first ‘natural energy drink’
to advertise on TV, positioning itself as a more natural alternative to traditional
energy drinks.

With energy cited as the fastest growing reason why people drink soft drinks Purdey’s is well positioned to tap into this desire …