Marketing and public relations work is almost a Catch-22 for independent game makers. Getting the word out about your game will probably help sell more copies, which will generate more money, but to do decent marketing you need to have money already.
At GDC 2017 experienced indie game PR wizard Chris Dwyer (who’s worked on projects like Night in the Woods and Gone Home: Console Edition) took the stage to address this conundrum. He broke down how to arm indie developers with limited financial, mental and time budgets with good (and more importantly efficient) marketing & PR strategies.
Dwyer also offered devs tips on evaluating which parts of marketing & PR their specific game needs, and how to make a template to prioritize and adjust those needs based on monetary and opportunity cost.
It was super-useful and included lots of practical, actionable advice for indie devs on a budget. Now, you can watch it for
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