Videology has secured an $80m credit facility in a deal with FastPay and Tennenbaum Capital Partners that will see the adtech outfit use said funds to advance its programmatic TV advertising offering in the market.
The topic of funding in the adtech sector has been under much scrutiny over the past two years, with many industry observers claiming that purveyors of such wares are now finding venture capital (which had been abundant circa five years ago) difficult to come by.
In parallel to this, both adtech and martech companies have increasingly found it difficult to access credit, despite global media spend continuing to rise, according to Fast Pay.
A company spokesperson told The Drum that the latest announcement was the largest such arrangement it had ever participated in since its inception in 2009. Although the ongoing ‘credit crunch’ plus VC drought experienced by such outfits meant it has signed several
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