VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign – Marketing Communication News #SMM #DigitalMarketing @MondoPlayer [Video]

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Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify...

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Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured.

And if so, is it possible to identify the places and activities that generate the greatest joy among school-aged children? To answer these questions, the state introduced a special, wearable technology …