Walmart goes after city folk with rebrand of Jet.com #SocialMedia #DigitalMarketing @MondoPlayer [Video]

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Subscribe to the Digiday Retail Briefing: A weekly email with news, analysis and research covering the modernization of retail and e-commerce. With Amazon dominating online shopping, including, Walmart is trying to compete by selling more premium brands and products across Walmart.com and...

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Subscribe to the Digiday Retail Briefing: A weekly email with news, analysis and research covering the modernization of retail and e-commerce.

With Amazon dominating online shopping, including, Walmart is trying to compete by selling more premium brands and products across Walmart.com and its delivery service Jet.com.

Jet.com has been going for affluent, urban millennials by delivering goods from local shops in cities where Walmart lacks a presence, such as New York City. Today, …