As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that?
Here’s one way: Chunk it. In other words, create your content in chunks – think of them as components or modules – according to the types of information you want to convey.
“Chunk” is an abstract word by necessity. A chunk is simply a discrete unit of content. It may be as small as a bullet point or as big as a book. It may be a paragraph, a section, a chart, a table, or an entire deliverable. An infographic, for example, is a content chunk itself even as it may be part of a bigger chunk (a blog post, say) and even as it contains chunks (like tweetable graphics) that you
How to Automate Video Content Marketing in Under 1 Hour
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