Want To Reach Millennials? Invest In Mobile Messaging #Marketing #SMM @MondoPlayer [Video]

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“We’re always trailing Asia in terms of technology,” Snaps CEO Vivian Rosenthal said during a talk at Fast Company’s Innovation Festival on Wednesday. She was referring to China’s wildly popular messaging app WeChat, which lets users send money, hail cars, shop, and...

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“We’re always trailing Asia in terms of technology,” Snaps CEO Vivian Rosenthal said during a talk at Fast Company’s Innovation Festival on Wednesday. She was referring to China’s wildly popular messaging app WeChat, which lets users send money, hail cars, shop, and talk to their friends and coworkers from one place.

But the U.S. is en route to such a …