In addition to unveiling new and returning series, WarnerMedia used its UpFront presentation today to share case studies showing linear television’s impact on business outcomes and discuss its upcoming SVOD and AVOD services. “What I’m thrilled about is that we’re going to be showing a lot of results,” WarnerMedia President of Ad Sales Donna Speciale said …
WarnerMedia Teams with Xandr to Guarantee Advertising Outcomes, Donna Speciale – Beet.TV [Video]
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