Welch’s Churns Out Tough as Grapes Campaign #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made. Targeting Gen X men, Welch’s has released a marketing campaign titled Tough as Grapes. The effort maintains a keen focus on the antioxidant aspect of...

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Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made.

Targeting Gen X men, Welch’s has released a marketing campaign titled Tough as Grapes. The effort maintains a keen focus on the antioxidant aspect of its juices. The push relies on research indicating that Gen X males like grape …