What happens in Vegas stays on TripAdvisor? New research on understanding the role of narrativity in consumer reviews | Vanderbilt News #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Online consumer reviews are a powerful form of word of mouth—69% of consumers have indicated that they base their purchase decisions on them. Literature on word of mouth language has uncovered several attributes of reviews that coincide with positive consumer evaluations, but the impact of...

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Online consumer reviews are a powerful form of word of mouth—69% of consumers have indicated that they base their purchase decisions on them. Literature on word of mouth language has uncovered several …