What is Marketing Automation Anyway? An explanation in plain English. [Video]

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By Donna Arriaga | November 14, 2014

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When it comes to marketing technologies, there’s a lot of hype around marketing automation – and for good reason. Marketing automation can offer robust benefits across both the marketing and sales teams.

On the marketing side,automation offers powerful opportunities for personalization. Communications to prospects and customers can be hyper-targeted to increase relevancy. Put …

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