What Media Companies Could Learn From Russia Today [Video]

Cristian WorthingtonFeedToPost

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Millenials are a demographic who are increasingly more politically aware. The majority of young people get their news online and aren’t afraid to challenge traditional viewpoints. Russia Today, or RT, is a media company who is aware of the power of millennials. Regardless of their message,...

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Millenials are a demographic who are increasingly more politically aware. The majority of young people get their news online and aren’t afraid to challenge traditional viewpoints.

Russia Today, or RT, is a media company who is aware of the power of millennials. Regardless of their message, RT’s marketing strategies show that they understand just how political …

Young people get their news on social media and other online platforms.

RT target youth with their online strategies, including their website shown here.

RT target youth using Instagram. RT's Instagram bio promises to 'question more'.

Examples of RT target youth on social media using memes, screaming headlines, and emojis.

A Russian anti-corruption protests with many young people involved.

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