July 24, 2017Share this content:
Web 3.0 is coming. And the implications for data-driven marketing are huge
Tim Berners-Lee — the English engineer and computer scientist who invented the hypertext transfer protocol, better known as HTTP (or the worldwide web as we know it) — spoke during a TEDTalk in 2009 about data sharing, the concept of “linked data,” and the next phase of the web.
It’s an enlightening talk that outlines much of what something people are calling “blockchain” conceptually addresses, namely, the issue of data ownership.
Right now, at the tail end of Web 2.0, marketers are dealing with overflowing masses of data, a large chunk of which is generated by the biggest tech companies of today: Amazon, Apple, Facebook, Google, and others. Who exactly owns or should have access to this data is one of the biggest debates in government and industry right now.
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