To think strategically about your web-based visual content, you have to do more than choose which images to use; you must also make sure that those images work for screens big and small.
If an image works for all screen sizes, great. Upload one file (single-source the image) and you’re good to go.
Not all images make your life that easy. Sometimes it’s worth your while to provide multiple versions of an image to give people what they need from the image on any device.
So says Buddy Scalera, senior director of content strategy at The Medicines Company. In his Intelligent Content Conference talk, Creating and Executing a Visual Content Strategy That Scales, Buddy told us that he’s all for single-sourcing … except when he’s not. He advocates for what he and others call “COPE mostly” (COPE-M), especially when it comes to images.
COPE stands for “create once, publish everywhere.”
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