Why AB went back to the future with its latest recruitment drive [Video]

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We recently decided to create a recruitment video for distribution on social media and opted to go the humorous route, channeling the style of a promotional film from the 1980s (above). The idea was to be a bit different from the other ads out there looking to attract digital talent, to demonstrate what a relevant and …AB focus on how much technological change we’ve seen in our lives and careers over the past three decades.

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