Why did millions of Netflix subscribers watch rom-coms this summer? #Sales @MondoPlayer [Video]

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Romantic comedies were once the realm of homogenous blockbusters: You’d have a stacked deck of Sandra Bullocks, Reese Witherspoons, Julia Robertses, and Jennifer Garners on one side, and some Hugh Grants, Mark Ruffalos, Matthew McConaugheys, and Vince Vaughns on the other. Shuffle and...

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Romantic comedies were once the realm of homogenous blockbusters: You’d have a stacked deck of Sandra Bullocks, Reese Witherspoons, Julia Robertses, and Jennifer Garners on one side, and some Hugh Grants, Mark Ruffalos, Matthew McConaugheys, and Vince Vaughns on the other. Shuffle and deal. The star quality—specifically the star chemistry—was the big draw, even while there …