Why Marketing Is Half Your Business #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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There are many people I speak to that are trying to avoid their marketing or, even worse, they"re outsourcing their marketing. That"s a big problem and I"ll explain why. Business is really quite simple. There are two steps: Step one: you create a great product or service.Step two: you...

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There are many people I speak to that are trying to avoid their marketing or, even worse, they’re outsourcing their marketing. That’s a big problem and I’ll explain why.

Business is really quite simple. There are two steps:

Step one: you create a great product or service.
Step two: you market/sell that product or service.

That’s it. Everything else like doing the business cards, HR, invoicing, insurance, all that stuff is secondary. It actually doesn’t matter and I’ll explain why.

What’s the number one …