Why Shaq Is Still One of Basketball’s Biggest Brand Stars – Adweek [Video]

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At the Consumer Electronics Show earlier this month in Las Vegas, one man towered above the crowd. At 7’1” and over 300 pounds, Shaquille O’Neal—better known as just Shaq—dominated the NBA for nearly two decades. Since retiring in 2011, the Diesel has only grown his presence in households across the world.

He’s a commentator on …