Why Targeting A Lower CPA Can Hold Back Growth #SocialMediaMarketing #SMM @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

To see the original post and the Video, click here

I’ve been working with companies across all industries for years. One thing I see all the time is people whose only goal is lowering their cost per action (CPA) – whether that’s the lowest cost per click, cost per lead, cost per sale or any other metric they want more of. They...

Watch/Read More

I’ve been working with companies across all industries for years. One thing I see all the time is people whose only goal is lowering their cost per action (CPA) – whether that’s the lowest cost per click, cost per lead, cost per sale or any other metric they want more of.

They optimise and chase lowering …

Duncan Jones