Why you need to start being more ambitious with your marketing #SMM #DigitalMarketing @MondoPlayer [Video]

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Transcription Decades ago David Ogilvy complained of marketer’s lack of ambition. He argued that with every campaign you should aim for something so audaciously ambitious that you could see it still being used 30 years later. Unfortunately as digital marketers we tend to take the opposite...

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Transcription

Decades ago David Ogilvy complained of marketer’s lack of ambition. He argued that with every campaign you should aim for something so audaciously ambitious that you could see it still being used 30 years later.

Unfortunately as digital marketers we tend to take the opposite approach, burying our heads so deeply in analytics and algorithms that …