Will brands make progress on diversity and inclusion in 2018? #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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Advertisers have more than brand safety, transparency, and ad fraud on their minds in 2018. To attract and retain top talent, and better connect with consumers, leading brands are pushing hard on inclusion, pay equity, and diversity (racial/gender/age). The majority of consumers feel executives...

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Advertisers have more than brand safety, transparency, and ad fraud on their minds in 2018. To attract and retain top talent, and better connect with consumers, leading brands are pushing hard on inclusion, pay equity, and diversity (racial/gender/age). The majority of consumers feel executives should take a stand on social issues, and 44% of them will purchase more from brands who do.

A more inclusive, diverse, …53% return on equity.

Despite the social, consumer, and financial benefits of a more inclusive, diverse, and equal corporate culture, there has been little progress in many of these areas. Today, only a handful of Fortune 500 CEOs are women, and studies have shown that applicants with

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