Wipro Unza taps into humour and horror for face mask campaign [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Wipro Unza has collaborated with J. Walter Thompson (JWT) Malaysia’s subsidiary Contract Communications for a campaign to relaunch SAFI’s Balqis Sheet Mask with OxyWhite formulation. Tapping into horror and humour, the campaign “Dari Hantu Jadi Ayu” (From Ghost to...

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Wipro Unza has collaborated with J. Walter Thompson (JWT) Malaysia’s subsidiary Contract Communications for a campaign to relaunch SAFI’s Balqis Sheet Mask with OxyWhite formulation.

Tapping into horror and humour, the campaign “Dari Hantu Jadi Ayu” (From Ghost to Gorgeous), will run on social media with three videos. The videos highlight the fun side of …

The campaign was based on proprietary insights which revealed that many women see wearing a sheet mask as a time-consuming chore. Also, JWT Intelligence’s “New Muslimah” study showed an increasing demand for halal beauty and pride in homegrown products.

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