Woman has face surgically turned upside down in latest 'epic reminder' Aldi campaign #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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People are going to extreme lengths to remind themselves of Aldi’s upcoming sales in the discount supermarket’s latest additions to its ‘epic reminder’ campaign.The ads, created by BMF, show a woman who has returned from holidays with her face completely flipped, and a...

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People are going to extreme lengths to remind themselves of Aldi’s upcoming sales in the discount supermarket’s latest additions to its ‘epic reminder’ campaign.

The ads, created by BMF, show a woman who has returned from holidays with her face completely flipped, and a man who deliberately chokes himself with an excessively long tie – all in the name of remembering Aldi Special Buys.

The latest spots build on Aldi’s epic reminder campaign, which seeks to promote Aldi’s special weekly discounted products.

In one ad, a woman steps into a colleague’s office only to find her face has been turned upside down.

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In another, a man keeps tripping over his floor-length tie and choking himself.

Credits:

  • Executive Creative Director: Cam Blackley and Alex Derwin
  • Creative Directors: David Fraser and Dantie Van der Merwe
  • Designer: Matthew Hughes
  • Head of Planning: Hugh Munro
  • Planning Executive: Kellie Box
  • Managing Director: Steve McArdle
  • Group Account Director: Toby Hussey
  • Account Director: Sid De
  • Account Manager: James Arnold
  • Account Executive: Rebecca O’Hanlon, Sammy Hall
  • Agency Producers: Jenny Lee-Archer
  • Director: James Dive
  • Production Company: Scoundrel
  • Executive Producer: Kate Gooden
  • Executive Producer: Adrian Shapiro
  • DoP: Germain McMicking
  • Post Production: Blackbird
  • Editor: Dan Lee @ The Butchery
  • Sound: Rumble Studios

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