For the first year ever The Drum Marketing Awards went global in 2017, enlisting an esteemed panel of judges to whittle down the entries from creative shops, in-house teams, design consultancies, digital agencies, PR firms and more.
The results were unveiled at a black-tie ceremony in London’s Park Plaza hotel on Tuesday evening (30 May), with Virgin boss Sir Richard Bransontaking home the Lifetime Achievement gong.
The Grand Prix was awarded to CHI & Partners, Mindshare, All Together Now and Sky Media for their combined work on Argos’ renewed strategy.
Last year, a collaborative approach from the agencies helped Argos launch a campaign that positioned the brand for a new generation of customer and increased turnover year-on-year in the process.
As previously announced by The Drum, Sir Richard Branson was given the Lifetime Achievement trophy, and though he wasn’t there in person to collect his trophy he
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