WWF and UN target agencies and marketers with brief to make sustainability sexy #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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WWF, the United Nations and WiLD Studios have teamed up to launch Project Extraordinary, a global initiative to enlist the world’s top marketers and agencies to generate consumer awareness and action around sustainability.With an aim to reach 1 billion people by 2020, the project wants to...

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WWF, the United Nations and WiLD Studios have teamed up to launch Project Extraordinary, a global initiative to enlist the world’s top marketers and agencies to generate consumer awareness and action around sustainability.

With an aim to reach 1 billion people by 2020, the project wants to inspire brands to make sustainability so desirable that global consumers will prioritise it as …

To achieve this aim, Project Extraordinary is inviting the world’s best creative agencies to develop short-form video concepts and storyboards with the winning films to be made by WiLD and screened by WWF at the Cannes International Festival of Advertising, as well as at UN Forums around the globe.

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