Year in Review: Elaine Koller, PRINZ [Video]

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Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Elaine Koller, chief executive of PRINZ, had to say.

1. Favourite localcampaign

This morning I saw FCB’s Syphilis campaign for NZ AIDS Foundation and Durex. ‘Upeth to?’, now that’s a booty call! Runner-up was my son’s daily ‘dear diary’ campaign …