You Ask, I Answer: Account-Based Marketing for the Mortgage Industry #Sales @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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Joshua asks, “As a content marketer in the mortgage industry, I’m incredibly intrigued at the possibilities in account-based marketing. I want to learn more!” ABM, or target account marketing, is ideally suited for long, complex, high-value sales. ABM is principally composed of...

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You Ask, I Answer_ Account-Based Marketing for the Mortgage Industry

Joshua asks, “As a content marketer in the mortgage industry, I’m incredibly intrigued at the possibilities in account-based marketing. I want to learn more!”

ABM, or target account marketing, is ideally suited for long, complex, high-value sales.

ABM is principally composed of three things:

  • Targeting only likely buyers with highly personalized advertising
  • In-depth, data-driven marketing automation and lead scoring
  • Analytics and data-driven to reduce overall spend but increase spend per person in the target audience

For B2C, especially …



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