You Ask, I Answer: Discrepancies Between Facebook and Google Analytics? – Christopher S. Penn [Video]

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You Ask, I Answer: Discrepancies Between Facebook and Google Analytics?

Enoch asks, “Why do I see such huge discrepancies between Facebook Ads and Google Analytics? Facebook says my ad got 451 clicks and Google says the corresponding landing page got 58 clicks from Facebook.”

A very common question. There are a bunch of reasons why one system is reporting differently …