You Ask, I Answer: Google Analytics Campaign Timeouts and Lookback Windows [Video]

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You Ask, I Answer: Google Analytics Campaign Timeouts and Lookback Windows

Mike asks, “In Google Analytics, is lookback window the same as conversion window?”

Good question – at first they can seem similar, but they’re different features. The conversion window’s proper name is campaign timeout, and it’s the length of time someone can be attributed to a campaign, without subsequent activity, …