You Ask, I Answer: How Effective is Share of Voice? #SocialMediaMarketing #SocialMedia @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

You Ask, I Answer: How Effective is Share of Voice?

Amanda asks, “How effective is share of voice as a measure? Is there a better way to measure PR?”

Share of voice is one of my least favorite measures of media and attention for a few reasons: – It’s often denominator-blind, meaning that it rarely takes into account the whole of a space. – It’s blind …



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