You Ask, I Answer: What Belongs in a Social Media Audit? – Christopher S. Penn [Video]

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You Ask, I Answer: What Belongs in a Social Media Audit?

Summer asks, “What do you include in a social media audit for a client?”

An excellent question. The first and most important thing is: did social media contribute any business impact? Make that determination first – it may save you a lot of time if social media has no business …