As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases.
Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach. But times have changed, and so have the stakes.
Although location/geographic targeting is particularly advantageous to those with storefronts, there are improved tactics that impact those of us advertising goods and services that aren’t in a traditional retail space. Provided below are six new approaches to geographic targeting to boost your digital marketing strategies.
For those with brick-and-mortar operations, it’s presumed that you target a healthy radius around your stores. This should be square one.
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