Beyonce, Justin Bieber, Kim Kardashian and Kendall Jenner are just some of the celebrities under the microscope for using social media to shamelessly plug sponsored products. Advertising without proper disclosures has become a growing problem with influencers that have thousands or millions of followers on Facebook, Instagram and Twitter. And it’s happening on YouTube as well, where it’s often hard to tell whether videos from big-name “content creators” are paid ads or genuine reviews.
Your favorite YouTubers are covering smartphones, makeup, clothing, sneakers, video games and other consumer goods. But how do you know if they’re doing it because they simply love something or if it’s a brand endorsement? There’s nothing wrong with the latter, though it does turn problematic if
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