Zespri Kiwifruits are bringing stone people to life, in a new campaign which focuses on how the fruit energises people.
The campaign is the first from independent creative agency Loud after it was appointed to the account.
Loud’s new ad for the kiwifruit marketer shows a world where people, bridges and cars are made of stone.
However, when the people hold Zespri’s SunGold Kiwifruit, they smash out of their stone moulds, and transform into energised human beings.
Loud’s challenge was to develop a regional creative platform which focuses on different types of kiwifruits and different messages across the region.
The ‘Feel Alive’ campaign aims to showcase how kiwifruits’ Vitamin C content can help people gain energy.
“Energy is the most sought-after currency in life. For a lot of people, life is full of speed humps. Halfway through the week, people run out of steam and can barely make it through to the weekend,” said Gerry
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