What is branding? Here’s a basic guide to branding your drop shipping store. Watch this if you want your store to be around for the long-term! Free Trainin

Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a powerful tool for retailers. Every retailer has a story to tell, whether it’s how they were founded, why they decided to enter this industry, or a passion project that turned…

Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever. Product branding gives the items in your store an identity within the marketplace. Good branding can allow your…

Have you recently received exposure for your retail brand? Maybe it was a guest article, podcast, video, press mention, or a successful marketing campaign. These types of content can really help drive traffic to your brand’s website, increasing brand awareness with your target customers. But website traffic actually…

Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, hints at new branding slogan for Las Vegas,
which will no longer be “What happens here, stays here.” The new slogan will be unveiled Sunday Jan. 19 during the Grammy’s.

According to this video, Tesla’s branding is so great it was probably inspired by the book “Primal Branding,” from Patrick Hanlon. Was it?

Instagram & Facebook Stories Drive Brand Awareness, Grow Email List and Increase Sales   Stories are a good way to produce up to date content and help your brand stand out by capturing your target … Instagram-Facebook Stories Drive Brand Awareness Continue »

Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever. Product branding gives the items in your store an identity within the marketplace. Good branding can allow your…

Retailers are using augmented reality (AR) in a variety of ways: creating a better the customer experience, enhancing the in-store experience, and extending their geographic reach, to name a few. One additional benefit to AR is that it can help you build buzz and awareness about your retail brand. Whether you use AR…

Have you recently received exposure for your retail brand? Maybe it was a guest article, podcast, video, press mention, or a successful marketing campaign. These types of content can really help drive traffic to your brand’s website, increasing brand awareness with your target customers. But website traffic actually…